Just as Hyundai was planning its sponsorship of the FIFA World Cup, they were named #1 in Customer Loyalty. We saw this as a tremendous opportunity to mirror the loyalty of "football" fans with that of Hyundai's rapidly growing loyal fan base.
"Baby's Name" -The true story of the name one fan gave his daughter.
"Diehard" - Loyalty knows no end.
"Wedding" - A unique church celebrates its passion.