DRIVEWAY DECISION MAKER
The Elantra was named North American Car Of The Year. Then Hyundai added two new versions of the Elantra: the Coupe and the GT. An easy decision for shoppers now became a hard one. The Driveway Decision Maker made it easy again by allowing viewers to choose an Elantra and, through Google Street View, watch it drive online to their own home to see how it would look in their actual driveway. Or they could park an Elantra in front of the Eiffel Tower, the Roman Colosseum, or anywhere else. Even the local Krispy Kreme. (2014 One Show Automobile Advertising of the Year- Interactive; FWA Site of the Day; 2013 SXSW Interactive - Shortlist; O.C. ADDY'S - GOLD) Check out the video to see how it works.
ENHANCED TABLET AD - GENESIS RACES TO THE TABLE OF CONTENTS OF GQ
The first of its kind, this print ad came to life on the iPad and Kindle Fire by activating a pulsing start button which sent the Genesis speeding across the pages of the digital edition of GQ until it landed on a simulated table of contents. This new table of contents made an ideal template for us to showcase the Genesis, complete with a TV spot, gallery of photos, specs, and a 360 view. The reader was able to learn even more about the Genesis without leaving the page they were reading because it was all in the app. Click below to see how it worked.
ENHANCED TABLET AD - SONATA HYBRID
We brought this print ad to life for WIRED Magazine on iPad and Kindle Fire. Clicking on "hotspots" allowed viewers to see the latest Sonata Hybrid TV spot, peer inside the scientist's notebook, perform an aerodynamic wind test, see a 360 view of the vehicle and use a sliding mechanism for an explanation of how the Hybrid's energy system operates. Click below to see how it worked.
TIMES SQUARE DIGITAL BOARD - FIFA WORLD CUP
Fans interacted with the board by using their smartphones, answering loyalty quizzes and texting which nation they were rooting for, with live updates streaming on the board. Our World Cup TV spots aired in between.