Sonata Hybrid Launch
Although hybrids had already been around for a while, Hyundai debuted theirs in 2011 as the first to use the latest evolution in hybrid battery technology. We turned Hyundai's lateness in entering the hybrid market into a strength, helping the Sonata Hybrid to become a true competitor.
"Anachronistic City" - Director: Jim Jenkins
We brought an additional print ad to life for WIRED Magazine's iPad and Kindle Fire editions. Clicking on "hotspots" allowed viewers to see the latest Sonata Hybrid TV spot, look inside a scientist's notebook, perform an aerodynamic wind test, view a 360 of the vehicle and use a sliding mechanism for an explanation of how the Hybrid's energy system operates. Click below to see how it worked.