ESPN+ “The Rick” - February 2019
Last year ESPN brought back “The Rick” to help promote the new paid streaming feature on the ESPN app. The campaign did so well they decided to bring it back again this year for another round of spots. With ESPN’s $1.5 billion dollar investment in the UFC, “The Rick” becomes a pseudo-spokesperson for ultimate fighting and the many other sports and content features of ESPN+, now serving over 2 million paid subscribers.
Los Angeles Clippers - “The Pre-Preseason” with Bobi + Tobi - September 2018
Fans and commentators around the NBA have enjoyed watching the friendship between Boban Marjanovic and Tobias Harris, both on-court and in the personal experiences they share online. We created a series of videos that began with righting a sad, yet humorous, moment for Boban at Soul Cycle. Like the NBA, this project was a fast turnaround. But I was able to deliver a concept, title, content and presentations to the players, team marketing and player agents nearly overnight. And the 6’9” and 7’1” players continued to entertain in their own awesome way.
St. Jane Chicago (Hotel concept) Launched July 2018
Naming and concept development for an entirely new hotel in Chicago, in the historic Carbide and Carbon Building on Michigan Avenue.
ESPN - The return of “The Rick” May 2018
It’s great when a character you’ve created comes back to life again after many years. We shot about 100 spots with “The Rick” when I was at Ground Zero. ESPN recently brought him back to promote the new ESPN+ technology and programming on the revised ESPN app. I worked on a bunch of the new stuff, and some other fun things that might not air but made for time well spent. The experience of hearing once again “Hi my name is Rick, but everyone calls me The Rick” was one of those unexpected, sideways moments in life that I love. (I'm always up for working with characters. Digging into the voice and mining new directions is awesome.)
ABCmouse Dec. 2017
ABCmouse anthem - "A Declaration of Childhood"
Global launch spot for the rebranding of ABCmouse, the leading educational app for children.
Instilling a love of learning in childhood can make a huge difference in one’s life. ABCmouse is a leader in early childhood education, with an amazing tool that encourages kids to explore their interests, wherever they take them. In this anthem spot, we feature children making a declaration toward a journey of discovery to last a lifetime. ABCmouse. From A to Infinity.
Production for this campaign reached as far as the Great Wall of China, London's "Big Ben," the Bonneville Salt Flats, a tropical rainforest and dolphin reserve in Mexico, Big Basin Redwoods Park, Aquarium of the Bay in San Francisco, the Grand Canyon, the Great Pyramid of Giza and a couple of great spots in Burbank.
Nationstar Mortgage changes to Mr. Cooper August 2017
Mr. Cooper anthem - "Man in the Mirror"
National launch spot for the complete rebranding of mortgage company Nationstar to Mr. Cooper. This was part of an entire project consisting of naming, internal launch communications, website development, and all consumer communications including broadcast, social media and DM.
Levi's - Product launch - The 501® CT
Levi's - "Beautiful Morning" - Global brand spot to launch Levi’s 501® CT.
We follow a man's morning, following a big night, courtesy of the 501® CT.
Warner Brothers
Tagline and social media campaign for the Warner Brothers movie, War Dogs.
To support the movie, we also created a social media campaign featuring wild postings that played on the ubiquitous "get rich working from home" flyers, which reflected part of the "hustle" storyline of the movie. The flyers drove people to our website for the Hustler's Handbook.
Warner Brothers - The Accountant
This was part of a social media campaign to promote The Accountant. These gifs highlighted the duality of Christian Wolff who, beneath his small-town CPA persona, is also a lethal marksman, hand-to-hand combat expert and a sought-after bookkeeper for powerful and shady individuals all over the world.
The Driveway Decision Maker won Best Interactive Automobile Advertising.
