Hyundai - Azera Launch
"Talk to my car" - Director: Wes Anderson
The Azera represented a significant milestone for Hyundai, and it became a showcase for all of their efforts in design, engineering and technology. Included was an important new feature, Blue Link, which allowed drivers to interact with their cars. Director Wes Anderson added his wonderfully unique touch for the TV spot, which premiered on Hollywood's biggest night, the Oscars.