Hyundai Azera Launch
"Talk to my car" - Director: Wes Anderson
The Azera represented a significant milestone for Hyundai, and it was a showcase for all of their efforts in design, engineering and technology. Included was an important new feature, Blue Link, which allowed drivers to interact with their cars. Director Wes Anderson added his wonderfully unique touch, and the spot premiered on Hollywood's biggest night, the Oscars.